This was a trial project created for Nautica for their AW25 collection. I was tasked with producing a conceptual moodboard and providing design options with supporting graphics + print options. 

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I observed key focal points from their regular collection that typically consisted of stripes and bold graphics featuring their main logo. 

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Through my research and understanding of the GCC customer, I decided to introduce new attractive elements such as a honeycomb structure and roll neckline with seam piping details to provide a smart casual look which I understand is quite popular as the customer usually likes styles which are adaptable for different purposes.​